adidas adopts the new Chinese name "Shanchuanli" for its outdoor line. This strategic shift expands the brand's focus from specialized gear to the relationship between people and nature.
China's high-end appliance brand Casarte, under Haier Group, partners with Youku to launch AIOS-equipped TVs, aiming to diversify beyond refrigerators and washing machines while transitioning to a smart home ecosystem.
Analyzing Mercedes-Benz’s localization strategy in China from 1986 to 2024 across three phases, exploring lessons for Chinese automakers expanding abroad.
A 20,000-square-meter secondhand restaurant equipment market in Yanjiao, China, reveals the realities of restaurant startups. With equipment from around 7,000 failed establishments, it highlights the shifting relationship between digital platforms and the food and beverage industry, marked by the rise of delivery-focused small-scale outlets and the rapid decline of trendy categories born from social media.
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