China Quality Tour Reporting Launches with Tech Media Participation in Yiwu

The quality tour reporting campaign by the State Administration for Market Regulation was launched on September 15, 2026, in Yiwu City, Zhejiang Province. The campaign is titled “China Tour for High-Quality Development: Seeing the Drivers of Quality-Strong Counties.” Under the guidance of the Bureau of Network Social Work of the Office of the Central Cyberspace Affairs Commission, the Department of News and Publicity and the Department of Quality Development of the administration co-hosted the event. According to reporting by TMTPost’s official account, officials from central and local authorities gathered at the launch ceremony. The campaign is notable for the full-tour participation of TMTPost, a technology information service provider.

Quality Tour Reporting Launches in Yiwu, Zhejiang

Officials from the Bureau of Network Social Work of the Office of the Central Cyberspace Affairs Commission attended the launch ceremony. Heads of relevant departments and directly affiliated institutions of the State Administration for Market Regulation also participated. Heads of market regulation departments from selected provinces and cities were present. Representatives from central and local news organizations, commercial website platforms, civilization partners, and publicity officials also attended. The scale of the event reflected a nationwide communication setup.

Ma Jinnan, Party branch secretary, executive editor-in-chief and chief operating officer of TMTPost Group, delivered remarks. He took the stage at the launch ceremony as the sole representative of online media platforms. He shared his views on building quality-strong counties. He emphasized the role of quality in county economies and industrial competitiveness. He presented the perspective of a media outlet that has long covered technological innovation and industrial upgrading.

This campaign is guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. It aims to implement the spirit of key statements and instructions on market regulation. It focuses on building quality-strong counties. It seeks to uncover innovative practices in quality governance across regions. It showcases market regulation efforts supporting high-quality economic and social development.

Mechanism Linking On-Site Reporting and Outreach

The campaign adopts a two-way model linking “on-site reporting and outreach guidance.” It combines field research with online communication. It connects media outlets and civilization partners with frontline market regulation work. It is designed to build bridges for dialogue. It aims to foster an atmosphere in which society as a whole cares about, values, and respects quality.

The reporting focuses on innovative practices in quality governance. It systematically explores how systems operate in practice. It presents the responsible efforts of the market regulation system from multiple angles. It goes beyond introducing isolated success stories. It documents practices tailored to each region’s institutional conditions and industrial structure. It is coordinated with simultaneous outreach by the national market regulation system.

On the outreach side, emphasis is placed on simultaneous regional rollouts. Beijing, Liaoning, Anhui, Chongqing, Guizhou, Shaanxi and others will proceed in parallel. The effort combines themed content creation, topic coordination, and matrix-style distribution. It aims to build momentum for positive publicity with broad reach and strong communication power. The structure layers central and local, official and public messaging. The apparent aim is to keep quality-related topics continuously visible online.

Key Reporting Schedule Covering Zhejiang and

Guangdong

The first round of reporting covers Zhejiang Province. It will take an in-depth look at Yiwu City and Binjiang District in Hangzhou. It will summarize and promote the “Yiwu development experience.” It will introduce modern governance of specialized markets. It will highlight Zhejiang’s practice of boosting quality through the digital economy. The itinerary covers manufacturing and distribution, as well as protection and utilization, in an integrated manner.

In Yiwu, the tour will visit Yiwu International Trade City. It will also visit the Yiwu Intellectual Property Protection Service Center. It will examine both the marketplace frontlines and the rights protection system. In Hangzhou’s Binjiang District, it will visit Zhenai Blanket Industry. It will include Hikvision as a visit target. It will also visit the National Artificial Intelligence Application Pilot Base. The itinerary is notable for linking traditional manufacturing, video equipment, and AI applications in a single tour.

The group will then move to Guangdong Province. It will visit Nanshan District in Shenzhen. It will tour Huangpu District in Guangzhou. Shunde District in Foshan is also on the itinerary. The focus will be on integrated support for quality infrastructure. It will cover institutional innovation in public quality support. The research will center on the key area of industrial quality upgrading. The setup can be seen as ensuring a comparative perspective across regions.

Tech Media’s View of Quality-Strong Counties

TMTPost is a financial and technology information service provider founded in 2012. It has long focused on technological innovation. It has tracked industrial upgrading and high-quality corporate development. It is known for its communication strength in technology and its global reach. It will participate in the full course of this reporting campaign. It says it will continue to tell the story of quality development.

Ma discussed the relationship among quality, industry, and counties in his remarks.

When quality is strong, industry becomes strong, and when industry is strong, counties become strong

He also offered an analysis using Yiwu as an example.

From “trading chicken feathers for sugar” to “doing business with the world,” Yiwu’s rise itself is a history of quality improvement and brand building

He further addressed the structure of the county economy.

From the capillaries of the county economy to the key links of industrial chains, quality has become the most solid foundation supporting the high-quality development of China’s economy

He outlined a policy of spotlighting outstanding enterprises. He called for creating an environment where products crafted with dedication are recognized. He said the goal is to spread the spirit of quality.

At the launch ceremony, Ma said he would devote full effort to three initiatives. The first is to focus on the main theme and tell quality stories. The second is to polish quality brands through diversified outreach. The third is to support industrial development through positive empowerment. He said he would leverage influence in the technology field. He added that he would also draw on experience in global expansion.

As closing words, the following was presented.

Quality lays the foundation for enterprise, and craftsmanship opens a new chapter

TMTPost says it will contribute its strength as a media outlet to high-quality economic and social development. This article was first published on the TMTPost app. It was edited by Qin Conghui.

Editorial Opinion

Looking at short-term impact, reporting results from Zhejiang and Guangdong are expected to be released intensively over the next three to six months. Cases involving Yiwu International Trade City and the intellectual property protection system, as well as manufacturing and the AI application base in Binjiang District, may lead the way. Combined with simultaneous outreach by market regulation departments across regions, terms related to quality infrastructure and institutional innovation are expected to appear more frequently in tech coverage.

From a long-term perspective, the link between county economies and quality governance is expected to become a subject of regular observation over one to three years. Governance of specialized markets and quality improvement through the digital economy may be treated as evaluation criteria for industrial policy. The accumulation of tech media coverage of outstanding companies and crafted products is expected to be used as reference material for selecting procurement and partnership targets.

Questions from the editorial desk follow. The question of how to measure the achievements of quality-strong counties remains. There is a need to distinguish between cases presented in the reporting and replicable institutional conditions. Material will be needed to verify whether high outreach volume corresponds to on-the-ground improvements.

References

• “高质量发展中国行活动启动：钛媒体全程参与产业调研”, by 钛媒体官方账号 — 钛媒体, 2026-09-16T13:14:08.000Z (ARR)
• Source URL: https://www.tmtpost.com/8142314.html