AITO Launches Kids' Car Shrinking M9 Design to 1.5 Meters

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AITO Unveils Electric Kids’ Car

Automotive brand “AITO,” which collaborates with HUAWEI, has announced its first-ever kids’ car. According to a report by iFANR, reservations are currently being accepted, with an official launch date of August 30, 2026. The price is 15,800 yuan (approximately 330,000 yen). Although the vehicle length is a mere 1.5 meters, it inherits the design of the brand’s flagship SUV, the “M9,” and is equipped with numerous smart functions.

Vehicle Specifications and Technical Features

The body dimensions are 1500×800×655mm. It features a two-seater, open-top design, primarily intended for use in yards or parks. The powertrain is a 350W motor, with an official maximum cruising range of 20km. This is a relatively long range for a typical kids’ car.

Parents can control the vehicle via a dedicated multi-function remote control. They can also check the car’s status through an app. The electronic fence function has a maximum range of 300 meters, and if the set boundary is exceeded, a notification is sent to the parent’s smartphone or remote control. The vehicle is equipped with 1080P cameras at the front and rear, providing a recording function for driving footage.

Design and Color Strategy

The exterior design faithfully reproduces the characteristics of the AITO M9. It features a rounded front end, strip lights, and aerodynamic parts that give a high-end impression. Silver accent parts are installed on the side of the vehicle, allowing the AITO brand to be recognized from a distance.

Three colors are available: “Jin Rui Hong” (Golden Auspicious Red), “Sei Rime Ao” (Serene Blue), and “Nuan Yun Bai” (Warm Cloud White). All feature a metal paint finish corresponding to the vehicle grade. These inherit the naming convention used for AITO’s larger vehicles, suggesting that families who already own an AITO EV might park them side-by-side for family photos, for example.

Comparison with Tesla’s “Cyberquad for Kids”

It’s not uncommon for automakers to sell branded kids’ cars. Tesla launched the “Cyberquad for Kids” at the end of 2021. Priced at 11,990 yuan, it’s a four-wheeled buggy-style vehicle mimicking the Cybertruck’s design, with a range of 13km and two-speed adjustment.

However, this product was subject to a recall by the U.S. Consumer Product Safety Commission (CPSC) in 2022. Approximately 5,000 units were recalled because it did not meet mandatory safety standards for children’s all-terrain vehicles. AITO’s product emphasizes safety features like remote control and electronic fences, indicating a different approach to applying technology.

Market Background and Strategic Intent

This kids’ car is seen as part of an effort to expand brand awareness within China’s EV market. AITO entered the premium EV market backed by HUAWEI’s technological capabilities. Launching a children’s product aims to penetrate brand awareness among the next generation of consumers.

On the other hand, the price of 15,800 yuan is more expensive than the competing Tesla product. This likely reflects features such as the metal paint, smart functions, and equipped cameras. The high-specification, high-price strategy can be seen as a reflection of the policy to provide parents with an experience closer to a “real car.”

Safety and Regulatory Challenges

As the Tesla recall case illustrates, kids’ cars have safety standards as children’s products. AITO’s product uses automotive bumper-grade materials for the body and is equipped with cameras that record driving footage. However, detailed specifications regarding collision safety or speed limits are unclear from the current information.

In China, regulations for children’s electric toy vehicles are likely still being developed. It will be necessary to monitor what safety certifications the AITO product has obtained as its sales rollout progresses.

Editorial Opinion

In the short term, the launch of this product is expected to impact China’s kids’ car market. The entry of a major EV brand like AITO could differentiate products from those made by traditional toy manufacturers, potentially intensifying feature competition. Elements like smart functions and camera integration particularly appeal to the parent generation’s “concern for safety” and “affinity with digital devices.”

In the long term, the trend of automaker brands expanding into kids’ cars may broaden. Experiencing a specific brand during childhood is said to influence future vehicle purchases. HUAWEI and AITO can be evaluated as having a strategy to instill their “smart mobility ecosystem” from an early age through this product. However, if safety and regulatory issues are not managed appropriately, there is also a risk of brand image damage.

Will this product be considered more than just a toy? Kids’ cars are predicted to evolve on both fronts: as entertainment devices and as brand marketing tools.

References

• “「最便宜的问界」来了，车长 1.5 米，小蓝灯也没省下”, by 陈世琛 — 爱范儿, 2026-08-21T08:45:17.000Z (ARR)
• Source URL: https://www.ifanr.com/1676005?utm_source=rss&utm_medium=rss&utm_campaign=